« Marketing expert with some 20 years experience and success working with international companies. Specialization in strategy development, growth and innovation management, plus operational-, commercial- and digital- marketing. »
free and paid referencing, social networking, advertising, sponsorship
comprehensive professional level
Piano – practice and teaching
Music – classical and chamber style
Tutorial – classical piano and music theory
author of novels released through self-publishing
gastronomy & cooking,
walking, skiing, cycling, scuba diving
Different assignments – both strategic and operational – where I consult B2B and B2C clients in the domain of marketing and business development, primarily in areas of cosmetics, beauty, aesthetic medicine, hotel business, wine tourism, travel industry , electronics (Sweetch), personal transportation (MuseRolling) and movie theater production. Specifically, my work includes functional analysis, strategic advice, profitability management, content generation through copywriting / editing, literature creation and digital marketing.
Professor on the fundamentals of marketing management, including marketing research, operational marketing and digital marketing. In addition, I teach to students in Bachelor and MBA classes and lecture on continuous education seminars. I also act as coach when it means to prepare actual business case studies, and occupy the position of expert during Bachelor and MBA examinations.
Working at the European divisional headquarters, I was responsible for product innovation, project management and the roll-out of pan-European marketing activities covering the full range of household products :
· multi-disciplinary project management (research, production, purchasing, logistics, legal).
. development and implementation of communication and media campaigns in 17 European markets.
During my 10-year tenure, I have significantly and successfully contributed toward defining the group’s marketing strategy and creating the annual launch plan for professional hair-care products – continuously assuring growth in both sales and market share :
· marketing plan elaboration and launch program implementation involving 40 separate events and innovations each and every year.
· training of technical staff and commercial teams, staging of launch events.
· start-up campaigns : media, sponsorship, public- and customer relations, direct marketing.
· multi-language kick-off ceremony host in front of audiences of up to 3’000 people.
· direct people management responsibility for team of 7 members.
Client contact and campaign management responsibilities for exclusive watches Jaeger-LeCoultre, Globalstar Telecom telecom applications , British American Tobacco tobacco products and the city of Geneva’s public transport company (TPG) and public transportation .
During my free time, at my parent’s home, I regularly provided private piano and music theory lessons to classes of up to 14 students. Aside tuition, this activity also included the organization and staging of auditions, recitals and annual exams. At the same time, I was Teaching Assistant to Mrs Ingrid Hoogendorp ; the noted piano pedagogue at the renowned Kayaleh Violin Academy in Crans-près-Céligny.
« With my pronounced curiosity, enthusiasm, intuition and passion, I am interested in all areas of marketing, especially those that involve the development of new concepts when it means introducing, positioning and / or strengthening brands. I make it a priority to work efficiently and with precision. The projects entrusted to me are handled quickly, delivered on time and aimed toward achieving agreed upon objectives. I like friendly teamwork where my smile and the ability to carefully listen enable me to motivate others. I strive for success, lead by example, accept critique and don’t blame someone else. Delighting customers is my N° 1 concern. »